There was a time when most small businesses didn’t even know what Search Engine Optimization stands for. Fast forward to this time and age and we have many businesses who understand the importance of SEO. However, implementing a successful SEO strategy is still a mystery for many.
In today’s blog post, we will be sharing some quick tips on how to do the SEO for your Wix website.
A Wix site is intended to be friendly toward the search engines, which makes Wix SEO a rather simple job (at least as far as technical or on-page SEO is concerned). The code allows all important pages to get crawled and indexed by all major search engines like Google or Bing.
Here’s what you need to do to help your Wix website gets the rankings it deserve:
Good Keyword Research is half the battle:
Identifying the right keywords is the first and probably the most important part of Wix SEO. Wix can only help with the technical stuff. You will need to find and target the right keywords on your own. That is why doing keyword research is critical to the success of your optimization strategy.
Do not leave your keyword targeting to chance or random tools. Utilize proper tools for this purpose like Ahrefs or SEMrush. The tools can give you a lot of useful information like search volume or difficulty score that will help you start from the right set of keywords.
Long-tail keywords refer to those containing four or more words. Usually, a keyword includes two or three words like “best cupcakes” or “best counseling services”. These are the words you expect your potential customers to enter in the search bar to find your business.
However, these keywords are targeted by millions of websites and it’s really hard to rank for these keywords. Plus, some of these keywords are coming from people who do not want to make a purchase. That is why you need long tail keywords, which are more precise and include more details. In the given examples, it is better to add location or specialty. For instance, in regards to best counseling services, going for best education counseling services in Brooklyn would help you get more targeted traffic.
Follow the Instructions
The team at Wix keeps sharing useful information through their help section and blog. Follow the instructions given on the New Wix Blog and use the tools like Wix SEO Wiz and Accessibility. Wix SEO Wiz is a good one for SEO improvements. It is like a personal assistant that facilitates you at every step. It will guide you through everything from setting up the basics to pointing out your weak points while offering useful optimization tips.
The tool is available in the dashboard as “Get Found on Google” on a Wix account. It asks you some basic questions and your target keywords. Once you provide the details, it churns out a customized plan as per your needs. This is quite an effective tool that has enabled 67 percent of the websites to get ranked on the first page of Google.
Use Google Search Console
Set up Google Search Console for your Wix website to stay abreast of the site’s performance. If your site is premium, just click the ‘connect to Google’ tab, and your site will be connected to the platform. However, if you are on a free plan, you will have to integrate it manually. Go to the Google Search Console tool and sign in through your account. You will find a URL prefix box where you have to write the site’s domain name. You will be directed to an HTML tag. Copy and paste it under the header-code meta tags option in the advanced SEO settings in your Wix account’s dashboard. Go back to the Search Console, and verify your site.
To integrate Google Analytics to your site, you need to sign up for the tool and get the tracking code. Again, there is an option for connecting to Google Analytics on your Wix dashboard under the marketing integrations tab.
Use Unique Titles and Descriptions for Every Section
Titles and descriptions are a necessary part of metadata that can help you target specific keywords or phrases. Many people write unique titles and descriptions for the homepage but ignore them on other sections or pages of the website. If you want to get optimal results, use unique title tags and descriptions for every page and section. Otherwise, the search engines might consider the repetitive metadata as duplicate content.
Not only do the titles and descriptions need to be unique, but they also have to be appealing and catchy. This is what users will see in the search results and they will need some convincing to get them to click on your website. The same rule goes for overall website content. It has to be unique and attractive.