What is SEO?

SEO stands for Search Engine Optimization. Search engine optimization has been a common practice used by a lot of small, medium and large business to expand or grow their business on the world wide web. It is one of the most cost effective ways to generate highly targeted traffic to your website, if correctly implemented.

Search engine optimization or SEO is the process of enhancing a website to make it easier for a search engine such as Google to find it. There are a number of techniques that are used to achieve this goal. However there is no hard and fast rule that can get your website a higher rank on the search engine. Different website have used different strategies to get higher ranks on search engines, which proves that this not a case one solution fits all. However there are some basic techniques that are essential for SEO to be successful.

Keywords

These are words and phrases that are entered by consumers searching for a particular website or business on the web. It is our job as web designers to research and find the best keywords for each business that we work with. Best keywords have two very important qualities.

  • High research volume
  • Medium to low competition

If a niche can be found for a specific type of business that is even better as usually there will be less competition so long as there are good number of consumers looking for that product or service on the web. Just like good choice of keywords can not only rank your website higher in search engine results but can help grow your business, choice of wrong keyword can have the opposite affect. Therefore be very careful in selecting the company for your web design and search engine optimization. I will talk about why web design is important for SEO in another article some day.

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